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What do you want your business’ marketing activities to achieve? More customers? Increased profits? Global expansion? The opportunity to sell the business…
What metrics can you use to measure offline marketing campaigns? In this post Jamie shares ways of tracking your print, event and other offline activities so that you can see what’s working and what’s not.
Marketing is not just about marketing your product or services to customers. It’s also about marketing your employer brand to potential employees and prospects too.
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